But I read that on Windforce x3 are lower temperatures. I`m not interested in ShadowPlay. Maybe you recommend another GPU in similar price? Or MSI is the best pick?
The Windforce is running a Nvidia gpu, which tend to output less heat than its AMD counterpart, though it's also because of the massive cooler on the windforce, which isn't exactly a good thing because it could be more noisy,
The HAWK should run pretty silently, differences in heat aren't the most important thing on mid-end gpus since the difference tends to still be way lower than the max temp the card may reach (Nvidia 85 celcius, AMD 95 celcius).
So if you're not going to use Shadowplay, then i would just suggest the HAWK, if i should suggest anything else it would be a MSI GTX 770 if you want to spend a bit more, and a R9 270 (non-X) from ASUS or MSI which are almost the standard R9 270X (not HAWK) in performance at lower prices.