If you have too much exhaust, it can makes your important components compete for fresh air, and the air doesn't travel across the GPU/CPU like you want it to. Let's put it this way, do you want too much fresh air in the case, or too little?
Mechanical engineers design the mechanical systems in buildings. This includes plumbing, air conditioning/ventilation, etc. Structural engineers design the structural components. Architects design the look of the building, the life safety (egress, etc), and other things like accessibility and functionality. Often times on big projects the architecture firm will hire a structural engineer, mechanical engineer, electrical engineer, etc to design the different parts of a building.