Asus generally makes good cards, but unfortunately not R9 290, it's supplied with cooler made for GTX 780, so It's not very well cooled. Sapphire has reputation of best AMD card maker, it's a good and probably coolest choice. MSI is awesome too, it has an ace in the sleeve though: you can change the cooler to watercooling and you won't void warranty, it has also refernce PCB - that means that every cooler designed for R9 290 will fit, which is not the case with Asus and Sapphire.