Like I said earlier, half the power draw (roughly) is divided into each rail. Even assuming the ratio isn't exactly half, it won't be pulling 288w over a single rail, even with the CPU. 4-5+ years ago, multi-rail solutions weren't a good idea for a single GPU, but that issue has largely been taken care of (especially with the higher-end manufacturers)
And just to point out, the 290x is one of the most power hungry cards ever, so I wouldn't take its results and relate that to a GTX 770 lol