I should start charging every time I explain how Turbo Boost works. Your card, every GTX 770 by default, has a Temp Limit of 80c. You can check and confirm this in Afterburner or PrecisionX. What that means is that your GPU was designed to target exactly 80c as its normal operating temperature while gaming. Above that temp your card will lower its Turbo Boost clocks, decrease voltage, and increase the fan speed to maintain and stay at 80c. Below that temp and your card will ramp up more with higher Turbo Boost clocks, increased voltage, and lower fan speeds.
Note the Temp Limit is part of the overclocking/Turbo Boost parameters that can be manipulated through Afterburner/PrecisionX; it is NOT the same as the thermal threshold, 98c, the point at which your GPU is risking damage.
So 80c is normal and expected...... on a reference card. Now, many people have been spoiled by their custom cards with nice cooling and high airflow cases. They rarely, if ever, see 80c on their GPU, but that is still the Temp Target for Turbo Boosts. Now, it is summer and apparently Planetside 2 is one of those games that'll push your card to operate at 99% GPU usage, so a higher temperature is to be expected.
We need to dispel the myth that 80c is alarmingly high, when in fact it is exactly the temperature at which the GPU was designed to operate.