There's doing nothing, and then there's doing nothing.
Theoretically, even an unused drive in a temp controlled environment is still experiencing movement on a molecular level, and thus arguably deterioration, unless of course you stop all molecular movement at 0K (-273c).
In practical terms, all drives have a MTBF (Mean Time Between Failure) number. I.e. The more you use it, the sooner it will fail. Google? did a MTBF HDD study, and as far as i recall, temp seemed to be the only reliable and major factor in HDD lifespan.
To keep a drive running as long as possible, keep it cool and use it as little as possible.
Usually for backup or consumer drives, you end up running out of space before you experience enough bad sectors that the HDD can't work around.
For my backup HDD's... I'll normally replace the drive yearly and store it offsite. All critical files are also backed up online, and the incremental HDD backups mean the drive actually isn't pushed that hard by the ~8 machines, even though they backup automatically every hour.