I am aware of SAmsung vs Hynix threads but I had to RMA my GTX 770 and then sell it as I ended getting a EVGA GTX 780 SC/ACX which unlike the 770 uses Hynix memory. I know about the RAM shortage last year and the fire in the Hynix factory so some GTX 780 got another type all together. but I do notice that the GTX 770 2GB running at 7010MHz seemed to have better Memory usage. easy to tell in a gam like Borderlands where the usage on the 770 was never over 600MB on the 780 it is around 600-700MB. feedback please