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If you really don't want to spend the extra for a GTX 780, then I'm sure you'll be happy with a GTX 770. It's pretty much the most popular high-end video card of this current generation. They are a really good deal these days, and really the only big difference is that you'll need to tweak your settings a little more. In the end, you probably won't notice the difference in graphics quality after you get everything tweaked the way you like it.
http://store.steampowered.com/hwsurvey/videocard/
And what about r9 280x?
Asus radeon is one of the fastest,and it cost about 390$. On the other hand gtx770,cost about 70$ more,and 4gb cost 100$ more.
r9 280x has 3gb,and 384 bit,and more shading units etc
Which one is better 770 or r9?