Nvidia experience is a nvidia provided updater, optimizer, and general screen recorder.
It includes easy ways of updating the card a great way to check and optimize the card to each game you have for best possible fps and includes shadow play a pretty good game recording software plus evga includes for free over clock scanners and tools to further safely optimize and over clock the card.
Lastly evga gives free games with most of their cards plus this
card is amazing performance for the price and has a low tdp.