Himanshu Balayan :
Don't stick with zotac The most failure gpus I ever sees !! soo defective and assy creap producks !!
There's also the price consideration. After all, a graphics card is 90% GPU chip and 10% cooling solution combo offered by whoever resells it. A general observation is that for a Zotac GTX660 that costs ~12,700 rupees, the Asus Direct CU2 with the same chip will cost in the range of 15,300 rupees owing to the better cooling. That's a difference of 3000 rupees or, in other words, an approximately 25% price difference which is no meager difference. All of this just for a better cooling package. As we move higher up the GPU hierarchy, this gap only widens. A Zotac GTX 770 costs ~29,000 rupees and an MSI Twin Frozr costs 38,000 rupees. The ideal way would be to acquire the cheapest reference card available and custom cool it. It will cost less and deliver quieter/better cooling performance. As long as you have a good reference GPU chip, the reseller brand doesn't matter, since most enthusiasts invest in custom aftermarket cooling and have no use for the stock cooling options anyway. I opened up my graphics card and installed a water block on the first day itself.