Why so many card manufacturers?

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I see there's quite a variety of manufacturers making the same type of card, eg Radeon R7 260x. You get MSI, Asus, Powercolor, Gigabyte, Sapphire, etc. I need to know if the same card made by Asus can be stronger than the one made by Gigabyte? I see there's quite a noticeable difference in pricing as well. Does cheaper mean less performance and more expensive mean better performance?
 
Solution
Well some have better cooling Ex. Gigabyte Windforce, Sapphire Vapor-X, some are quieter like the asus direct cu ii. And some come factory OCed ( they're speeds have been made faster through OCing. If you're looking at reference cards ( ones that are not in series ) it will perform as other different brand reference cards. Basically they got the GPU and put their brands name on it ( thats what reference cards are ). Don't know if I explained it well, but to sum it up. Different series by different brands ( Ex. Gigabyte Windforce, ASUS Direct cu ii) offer different cooling, speeds etc. If its a reference card they are using ( ex. Gigabyte 270x, Asus 270x) they will have the same performance.

DroneDroneDrone

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Well some have better cooling Ex. Gigabyte Windforce, Sapphire Vapor-X, some are quieter like the asus direct cu ii. And some come factory OCed ( they're speeds have been made faster through OCing. If you're looking at reference cards ( ones that are not in series ) it will perform as other different brand reference cards. Basically they got the GPU and put their brands name on it ( thats what reference cards are ). Don't know if I explained it well, but to sum it up. Different series by different brands ( Ex. Gigabyte Windforce, ASUS Direct cu ii) offer different cooling, speeds etc. If its a reference card they are using ( ex. Gigabyte 270x, Asus 270x) they will have the same performance.
 
Solution

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Am I understanding you correctly when I say a Powercolor R7 260x(ZAR 1562.00) is the same as Sapphire R7 260x(ZAR 4545.00) even though there is such a huge difference in pricing? Are they both reference cards?

Sapphire Radeon R7 260X 2GB GDDR5 HDMI/DVI-I/DP OC Version
PowerColor AXR7 260X OC Edition 2GB GDDR5

 

grimmjow660

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Brands offe different cooling and sometimes overclock their own cards or have different clock speeds and such. In the end, they should all perform about 80-90% the same. For Nvida cards, I prefer Gigabyte, only ever had their cards although I hear Evga is really good along with msi. Heck, hear they're all good.
For Amd, I've never had one. Although I hear Sapphire and Gigabyte are the best. They should all perform good though, get one that you think would suite you best.