Not saying I disagree, but the OP is waiting for the new Maxwell release or at least solid information to make a better decision.
I want to stress again, that there are several R9-290 and R9-290X cards that have quality issues which I would guess to be heat related as similarly performing NVidia cards are more reliable on average. Not sure if AMD is pushing their GPU's too hot to keep benchmarks high but that's the only reason I can think of considering the card manufacturers use the same technology for AMD and NVidia cards.
I did extensive research, initially wanting to recommend the R9-290 cards, however I discovered that the ones without major issues tended to be $450+. For about $500 the EVGA GTX780 (ACX 967MHz base) is very, very impressive in terms of feedback from customers for quality.
*So it initially looks like the R9-290 and GTX780 are very similar but with a $100 price difference, however again the QUALITY issues make this an apples-to-oranges comparison.
**Look very closely at the customer feedbacks, especially looking at the PERCENTAGE of 1/5 and 2/5 scores which often point to failing cards or major noise issues.
EVGA GTX780 SC (free Watch Dogs; $465):
http://www.newegg.com/Product/Product.aspx?Item=N82E16814130918&cm_re=gtx780_evga-_-14-130-918-_-Product
*Wow, this GTX780 has 255 reviews with only 2% for 1/5 and 0% for 2/5 scores, 86% 5/5 scores. That is a HIGH QUALITY card people. It doesn't get better than this.
Sapphire R9-290 Vapor-X OC (games bundle is nice, but value at Steam pricing; $460)
http://www.newegg.com/Product/Product.aspx?Item=N82E16814202103&cm_re=r9-290-_-14-202-103-_-Product
*Not as many reviews (37) but this may be the best R9-290. However it costs roughly the same as the above GTX780.
Sapphire R9-290 Tri-X OC:
http://www.newegg.com/Product/Product.aspx?Item=N82E16814202103&cm_re=r9-290-_-14-202-103-_-Product
*Quality better than average for 290, however not nearly as good as the above GTX780. Cheaper though by roughly $100 but as I said the quality issues mean comparing apples-to-oranges for this card.
Asus R9-290:
http://www.newegg.com/Product/Product.aspx?Item=N82E16814121842&cm_re=r9-290-_-14-121-842-_-Product
*ASUS normally is in the top two IMO on average for many card in terms of quality so this is disappointing. Was it a bad run, or possibly a firmware issue? Not sure. I'm just pointing out that you need to CAREFULLY research your card choice.
Summary:
Okay, I'll shut up now. My main point is simply that many high-end AMD cards have issues whereas the above EVGA GTX780 is one of the best cards ever made in terms of quality.
Arguably the WORST thing you can get is COIL WHINE from a design that is unfixable. A card being a bit noisy in terms of fan noise isn't ideal though you should be able to modify the fan profile. Artifacts or complete death suck, but at least you have Warranties for that (though a major design flaw could easily see multiple RMA's).
Just look carefully at the 1/5 and 2/5 scores for any product and look for the common complaints such as noise issues, failures etc.