ensure all pcie power cables are firmly connected to the gpu's (asus matrix 2x6+2pin), (sapphire 1x6+2/1x6)
your mobo supports crossfire but not in an optimal mode.
http://www.asus.com/Motherboards/Z97K/specifications/
1 x PCIe 3.0/2.0 x16 (x16 mode, gray)
1 x PCIe 2.0 x16 (max at x4 mode, black) *1
*1: The PCIe x1_1, PCIe x1_2 slots share bandwidth with PCIe x16_2. The PCIe x16_2 slot runs at x2 mode as default. Please check BIOS for more configuration
go into bios and make PCIex16_2 run at 4x mode (you cannot have any other pcie slot occupied other than these with the gpu's)
optimal would be both 280x running at x8 mode or above!