I'm going to take a stab at it and say that it will be around $400-$425. I make that call based on the assumption that the GTX 880 will be $500-$550 and the GTX 870 will be $450-$500; leaving the GTX 780 to sit right below them. Not sure where that puts the GTX 780 Ti though. There's a pretty big gap between the GTX 770 and GTX 780, right now, to be filled by price drops when the new cards are released. Everything I have read is pointing to the new Maxwell cards being relatively reasonably priced.