GTX 650 re-badge. But no it should cost only about $80 bucks. I have no idea why they sale for around $100! I am also angry that some have DDR3 in them! This makes me so mad! The GTX 650 / GT 740 is not a bad gaming card. But when the card's memory bandwidth is crippled from 80.0 GB/s all the way down to 28.5 GB/s because of the DDR3, It will perform worse than the old GT 640.