I'm pretty sure it was a matter of skewed perception that you believe that the room is heating up faster with your better airflow. High airflow results in a large amount of medium temperature air leaving the computer, while low airflow results in a small amount of high temperature air leaving the case.
Thermodynamics doesn't care about how fast you blow air through things, the amount of energy entering the room is going to be the same, it doesn't matter if you have a water cooling loop, a tiny fan, or a bunch of big heatsinks, if you are pumping out 400W of heat it will increase the temperature of the room at the same rate no matter if its a small or large volume of air that is containing that energy. Having lots of airflow might result in the air in the room mixing better so where you are sitting you notice the temperature change quicker than if it has low airflow and just wallows in its own heat.
Really the only true solution to a computer that overheats your room is to either reduce its heat output(undervolt/underclock) or get an air conditioner which will move the heat from inside your room to outside your house.