Unified memory is supported on Kepler GK-110. As GTX 770 is based on GK104, it may not support unified memory. Read here for more:
http://www.nvidia.com/content/PDF/kepler/NVIDIA-Kepler-GK110-Architecture-Whitepaper.pdf
Also, this is chat extract between nVIDIA rep and myself over the subject matter:
8/26/2014 Live Assistance
http://nvidia.custhelp.com/app/chat/chat_landing/first_name/Nauman/last_name/Siddique/email/mnaumans%40hotmail.com/prod/130 1/1
Karthik: Hi, my name is Karthik. How may I help you?
Nauman Siddique: Hey there. I've a question regarding cuda 6. Is unified memory supported
on kepler architecture?
Nauman Siddique: If yes then exactly which version of kepler supports unified memory
Karthik: Hello Nauman, let me check this information for you.
Nauman Siddique: oki thanks
Karthik: Yes, it seems like the Kepler architecture supports unified memory
Karthik: http://www.nvidia.com/content/PDF/kepler/NVIDIA-Kepler-GK110-Architecture-
Whitepaper.pdf
Nauman Siddique: so that would mean only gk110 supports it not older versions?
Karthik: Kepler GK110
Nauman Siddique: and if that is so GTX 770- will not support it either
Karthik: http://devblogs.nvidia.com/parallelforall/unified-memory-in-cuda-6/
Karthik: The list of GPUs is not listed here, however it just states the GK110 supports it
Nauman Siddique: oki thanks