Vandorix :
I'm afraid that didn't seem to cure it....
Not surprised, that was a bit of a long shot. Back to the original error - if the BIOS was actually in the process of being flashed when your PC crashed then the flashing must have failed or otherwise was been interrupted. Now the BIOS data is corrupt or missing and the only way to ever boot your PC is to try to reflash the BIOS. Of course you usually need a running PC to do that which is a fatal catch-22. However, Asus may have supplied a way for you to do that with the BIOS 'flashback' method or with some other means of recovery. To get to the bottom of this you will need to contact Asus support or speak with someone who has experience recovering a failed BIOS on that particular board.
The other possibility here is that the PC crashed for some other reason and never really flashed the BIOS at all but that sounds like a real long shot to me. Did you see the flashing utility actually start to write to the BIOS when the problem occurred? If so then assume you have a corrupt BIOS and contact Asus support.