Just guessing here....
Are you connected to a CPU header or a CHA Header on the MoBo ? I suspect the latter.
OK.... here's why.... this is the CPU cooler so it is expected that the fans (and pump) will be powered via PWM. The way PWM works it sends a constant voltage of 12v but pulses it to control fan speed. Now of you connect the fans to a DC Voltage controlled header, fan speed is controlled by voltage. At 12v, the fans will be at 100% as will the LED brightness .... as voltage drops, so does fan speed and, presumably, LED brightness.