I'm in a similar position except I don't want to run a 4K setup just yet. I may want to upgrade to 2K next year some time when more software is released to better fit the resolution and pixel density, but for now I'm happy with 1080p. I'm either going to buy a second Gigabyte OC 770 in a couple of months, or sell my current 770 before the prices dip too far (I'm hoping to still get €200-220 in a few months time) and pick up a 980 with the money. I've worked it out that, for a dual 770 setup I'd be paying around €635 overall, while for a single 980 setup I'd be paying €665 overall. This price includes buying the 770 back in February for €335, selling it for €200 and then picking up the 980 for €530 or whatever it is going to be.
€335 (original 770 purchase) - €200 (selling the 770) = €135 + €530 (980) = €665
vs.
€335 (original 770) + €300 (770; maybe the price will drop further than this) = €635
Although two 770's might be more powerful, I have zero need for it on a 1080p monitor, and I'd rather a single GPU setup to make sure my AX760 isn't pushed too far too regularly and wear out the transformer. Although I should be able to run two 770's OC with the Corsair AX760, I may not be able to safely add another hard drive, other peripherals like a sound card, two more sticks of RAM, and overclock the CPU. Also, I'll always be limited to its 2GB of RAM and there will be no run for expansion, so when I do want to go 2K late in 2015, I'll have to ditch them both and invest in either a 980 or two 970's.
I think selling my 770 in a few months and buying a 980 at the same time makes the most sense, since I'll have a machine better suited to 2K next year, plus room for expansion. It's more expensive and more hassle, but it'll also save me money on electricity bills and I'll safer about leaving only a couple fo stock fans in the PC since two 770's will output more heat than a single 980, though I'd say I'm being overly cautious there.