p1que :
With your answer i get that the rating matters, but for a mini atx case (bitfenix prodigy) should i try and use modular, semi, or non-modular? or does it really matter?
Modular just means you can choose what power cables to attach as needed. Having a modular power supply can make it a lot easier to build the system and organize the interior (which helps airflow), especially for a new builder, and especially in a small enclosure. I'd recommend it, but its up to you if you want the extra expenditure. It will not affect the performance/quality/reliability of the unit.
Quality most definitely matters. PSUs are likely the only component in a PC that can destroy other components when they fail if they lack proper overvoltage/overcurrent protections. In the most extreme (and least likely) cases, they can even start fires or cause electrical shocks. Always be suspicious of PSUs that seem exceptionally cheap for their wattage, ones that are rated by their "peak" wattage (as opposed to "continuous"), and ones from brands you've never heard of. Stickers for Underwriters Laboratories, 80 Plus ratings, etc. are important to look for.
I generally don't stray from the major brands: Corsair, Coolermaster, Antec, EVGA, Seasonic, Enermax, XFX, be quiet!, Super Flower are all generally trustworthy. Some individual models vary in performance, but I'm confident their products won't burn your house down. That's not an exhaustive list, but its a good start.