Depends on what you're looking for in a motherboard. You're comparing the $ 205 Maximus VII Hero against two boards that cost $350. You need to decide which features matter most to you. The three boards are good choices IMHO. There's one thing you need to know about ASUS though, their RMA service is BAD. Their boards are great and I personally own a Z77-VPro and there's nothing wrong with it but their reputation with RMAs is just horrible.