I advise that you keep your i7-3770K; gaming wise you most likely will not notice a difference. Upgrading to the next generation/Haswell-E would also require a motherboard upgrade. Your i7-3770K is more than satisfactory for all current games, hence I would keep your Ivy Bridge CPU.
However if you want an upgrade, you could wait for Skylake in 2015 (or beginning of 2016) which will introduce 6-cores on the i7 has standard, with Hyper Threading. A Skylake CPU should also cost less than a Haswell-E processor. Skylake will also utilise another motherboard socket, 1151 and will bring DDR4 into the mainstream market.
Of course all the above is purely my take on it, you're free to upgrade whenever you desire.
All the best.