ronintexas :
With consumer based routers/switches - the biggest challenge is that you have to "keep it simple" or the average person will screw it up, but you have to have it configurable enough to be worth more than just a "brick".....I know people in the RMA departments where they bring in "defective" routers/switches from consumers. About 75% of them are reset to factory specs by flashing the firmware and then pressing the factory reset. Either the customer screwed up the firmware update and/or put settings in that made the router inoperable....
In the non-geek home market -- not the Netgear Nighthawk or equivalent, the emphasis is on convenience. Wireless connectivity for everybody (within 25ft on 2.4Ghz only). Dual WAN, VPN, guest network, DMZ zone or USB 4G failover aren't the things that "Joe Six Pack" has even heard of. If you have done home networking for a while you know that those things have a place in your tool bag.
Inexpensive (< $300) wired routers cater to the SOHO market where dual WAN or 4G failover for a day trader is VERY important. VPN endpoint support is also the area that the wired-only routers seem to have an edge. They have the appropriate hardware to be able to support higher bandwidth VPN connectivity. Again tailored to the work at home market. But these markets still need a web interface and wizards to help with configuration.
Then there is enterprise (Cisco, Juniper) where you better be ready to start with a serial cable ....