1. Ya really gotta accept that the guys who build the things know what they are talking about .... be sure that they have tested it both ways and recommendations are based upon the results of those tests ..... if you don't accept their judgement, then you shouldn't have bought their cooler. Every cooler manufacturer says the same thing.
The new AIO from Swiftech, a company with years upon years of custom water cooling experience, shows their fans blowing down into the case
2. The air coming outta ya rad will be in the neighborhood of 28C....their is no component that can be "heated up" by 28C as everything in it will be running warmer than that.
3. I have found no component documentation for RAM, HDs, MoBos that says "keep below 28C".
4. The radiator fins only removes about 60% of the heat generated by the CPU (0.6 a 85 watts or about 50 watts... say 90 watts overclocked to 4.6 Ghz). The other 40% is radiated by shroud, tubing pump, block and MoBo surfaces. Do you wanna heat your GFX cards and everything else by 50 watts of CPU heat .... or have 150 - 300 watts from your GPU (each) , 10 watts per HD, 40 watts from MoBo, all being pushed thru the radiator that's trying to keep your OC'd CPU cool ? You bought a CPU water cooler because you were worried about cooling ya CPU and it's fighting still to stay at 75C or 85C ate your big OC.... your MoBo is at 43...RAM at 30, HD at 28C .... GFC cards at 65C .... have to ask yourself .... do any of those number cause concern ?
In a case like the Air 540 with 5 fans blowing in and one out, there will be a ton of air exiting thru all that grille space, ,.... you will probably see a complete turn over every 1 to 1.5 seconds