Msi doesn't build a bad product. Neither does Asus or Evga. Out of the 3, well in general really, EVGA has the best customer service and support, then Asus, then MSI. What it boils down to is 'do I think I will need that service dept.' While the products themselves may not be bad, its always possible to get a lemon, 1 small faulty capacitor and the gpu don't work and the gpu manufacturer isn't really to blame for that, its the capacitor builder who happened to make 1 crappy cap out of millions.
What I'm saying is if you want the MSI, go for it, it'll perform somewhere around the same as any other, however, in the unlikely event that it craps out, you will probably have a more frustrating time with RMA than you would if you had bought either the Asus or Evga and they had crapped out