Fair price for this build?

This AMD build is better:

PCPartPicker part list: http://pcpartpicker.com/p/h4CDmG
Price breakdown by merchant: http://pcpartpicker.com/p/h4CDmG/by_merchant/

CPU: AMD FX-8320 3.5GHz 8-Core Processor ($139.97 @ OutletPC)
CPU Cooler: Cooler Master Hyper 212 EVO 82.9 CFM Sleeve Bearing CPU Cooler ($29.99 @ Newegg)
Motherboard: Gigabyte GA-970A-UD3P ATX AM3+ Motherboard ($77.98 @ SuperBiiz)
Memory: G.Skill Ripjaws Series 8GB (2 x 4GB) DDR3-1600 Memory ($72.00 @ Newegg)
Storage: Kingston SSDNow V300 Series 240GB 2.5" Solid State Drive ($108.98 @ OutletPC)
Storage: Hitachi Ultrastar 1TB 3.5" 7200RPM Internal Hard Drive ($47.49 @ Amazon)
Video Card: PNY GeForce GTX 970 4GB XLR8 Video Card ($329.99 @ Amazon)
Case: Rosewill THOR V2 ATX Full Tower Case ($123.99 @ Amazon)
Power Supply: XFX 650W 80+ Bronze Certified ATX Power Supply ($49.99 @ NCIX US)
Optical Drive: Asus DRW-24F1ST DVD/CD Writer ($14.99 @ Amazon)
Operating System: Microsoft Windows 7 Home Premium SP1 (OEM) (64-bit) ($89.98 @ OutletPC)
Total: $1085.35
Prices include shipping, taxes, and discounts when available
Generated by PCPartPicker 2014-10-11 00:03 EDT-0400

Also here are some Intel options

If you want to overclock:

PCPartPicker part list: http://pcpartpicker.com/p/qD22zy
Price breakdown by merchant: http://pcpartpicker.com/p/qD22zy/by_merchant/

CPU: Intel Core i5-4690K 3.5GHz Quad-Core Processor ($234.95 @ OutletPC)
CPU Cooler: Cooler Master Hyper 212 EVO 82.9 CFM Sleeve Bearing CPU Cooler ($29.99 @ Newegg)
Motherboard: Asus Z97-A ATX LGA1150 Motherboard ($137.99 @ NCIX US)
Memory: G.Skill Ripjaws Series 8GB (2 x 4GB) DDR3-1600 Memory ($72.00 @ Newegg)
Storage: Corsair Force LS 120GB 2.5" Solid State Drive ($54.99 @ Newegg)
Storage: Hitachi Ultrastar 1TB 3.5" 7200RPM Internal Hard Drive ($47.49 @ Amazon)
Video Card: PNY GeForce GTX 970 4GB XLR8 Video Card ($329.99 @ Amazon)
Case: Rosewill THOR V2 ATX Full Tower Case ($123.99 @ Amazon)
Power Supply: XFX 650W 80+ Bronze Certified ATX Power Supply ($49.99 @ NCIX US)
Optical Drive: Asus DRW-24F1ST DVD/CD Writer ($14.99 @ Amazon)
Operating System: Microsoft Windows 7 Home Premium SP1 (OEM) (64-bit) ($89.98 @ OutletPC)
Total: $1186.35
Prices include shipping, taxes, and discounts when available
Generated by PCPartPicker 2014-10-11 00:19 EDT-0400

If you don't care about overclocking:

PCPartPicker part list: http://pcpartpicker.com/p/V6RzHx
Price breakdown by merchant: http://pcpartpicker.com/p/V6RzHx/by_merchant/

CPU: Intel Core i5-4670 3.4GHz Quad-Core Processor ($217.98 @ OutletPC)
Motherboard: Asus H81M-D PLUS Micro ATX LGA1150 Motherboard ($44.99 @ Newegg)
Memory: G.Skill Ripjaws Series 8GB (2 x 4GB) DDR3-1600 Memory ($72.00 @ Newegg)
Storage: Corsair Force LS 120GB 2.5" Solid State Drive ($54.99 @ Newegg)
Storage: Hitachi Ultrastar 1TB 3.5" 7200RPM Internal Hard Drive ($47.49 @ Amazon)
Video Card: PNY GeForce GTX 970 4GB XLR8 Video Card ($329.99 @ Amazon)
Case: Rosewill THOR V2 ATX Full Tower Case ($123.99 @ Amazon)
Power Supply: XFX 650W 80+ Bronze Certified ATX Power Supply ($49.99 @ NCIX US)
Optical Drive: Asus DRW-24F1ST DVD/CD Writer ($14.99 @ Amazon)
Operating System: Microsoft Windows 7 Home Premium SP1 (OEM) (64-bit) ($89.98 @ OutletPC)
Total: $1046.39
Prices include shipping, taxes, and discounts when available
Generated by PCPartPicker 2014-10-11 00:22 EDT-0400

Both Intel builds are better than the AMD for gaming.

When picking out parts for gaming you want to spend the most on your graphics card.

I was also thinking around 800, maybe more if your lucky, but theres no way you'll sell 1200 worth of parts for 1500 without finding someone who doesn't know what they are looking at.

$800 - $1100 would be the price range of what you could probably sell it for. In AU or NZ you can sell that for even more, probably $1500 - $1700