The raw values make more sense in hexadecimal. CrystalDiskInfo and HD Sentinel both use this format by default.
The following article is my attempt to understand Seagate's counterintuitive SMART attributes:
Seagate's Seek Error Rate, Raw Read Error Rate, and Hardware ECC Recovered SMART attributes:
http://www.users.on.net/~fzabkar/HDD/Seagate_SER_RRER_H...
For example, the seek error rate is indicating that there have been 716006 seeks without error. When the drive records 1 million seeks, the Current normalised value will settle down at 60, if there have been no seek errors.
The AirFlow Temperature and Temperature attributes are both reporting the same sensor. In fact the AirFlow Temperature is better described as Temperature Difference from 100, ie ...
AirFlow Temperature = 100 - Temperature (71 = 100 - 29)
The raw value is 488439837, which in hex is 0x1D1D001D.
http://www.google.com/search?q=488439837+in+hex
The hex number consists of 3 components, 0x1D (= 29), 0x1D, 0x1D. These represent the maximum, minimum, and current temperature values for the current power cycle.
http://www.google.com/search?q=0x1D+in+decimal
The Lifetime Writes and Reads refer to the number of sectors written and read. If you multiply the numbers by 512, then that should reflect the number of bytes.
The temperature for the Hitachi drive (983073 = 0xF0021) is suggesting that the current temperature is 33C (= 0x21) and that the minimum was 15C (= 0x0F).
http://www.google.com/search?q=983073+in+hex
The Unsafe Shutdown Count appears to be 17 (= 0x11) or 25 (= 0x19) rather than 1638417.
http://www.google.com/search?q=1638417+in+hex
The Load Cycle Count (65767) appears to be real. Notice that the Current value has dropped by 6 points (100 - 94). This suggests that the drive loses 1 point for approximately 10,000 load cycles, which in turn would suggest that the drive would lose all 100 points after 1 million cycles. Since the drive has recorded 12061 Power On Hours, then it appears that the drive is parking about 5 times per hour. I don't see this as a problem, but you may be able to stop this behaviour using an application such as quietHDD.