lookanlearn :
I think you are mixing it up with the 980.
No, I'm not.
If you go to the following link and look at the BF4 scores for Ultra@4K you will see the 970 beat the 780TI by two points.
http://www.gamespot.com/articles/review-nvidias-gtx-970-is-the-gpu-bargain-of-the-y/1100-6422522/
This is only one example, and yes, I realize this is also only one result, but it does indicate the ability to stay neck to neck with the 780TI and occasionally score higher. It is, by far, a better option especially considering the price difference.
I imagine when some newer titles are released down the road that utilize features that the 780 TI doesn't support, but the 970 does, it will likely begin closing or widening that margin as well.
And that's the 780 TI. Against the 780, it wins, hands down in all listed titles.