Funny thing about getting into laptops to clean them, it seems a very daunting task to most but once having cleaned it, it becomes rather easy (some laptops are actually easier to work on than desktops!). I make a habit of opening and physically cleaning my laptop about every 8 months of use. It really depends upon the environment the laptop (or desktop for that matter) is used in, a dry, dusty environment with pets like I've got going here, oh yeah, a physical cleaning needs to be done on a schedule - I replace thermal compound during original cleaning and don't bother with it again ever (unless the heatsink needs to be removed to get to the vent(s), then it must be replaced). Every laptop I've opened amazes me at how sloppy thermal paste can be applied. There have been more than one occasion that the sloppy application of thermal compound has lead to increased (rather than decreased) temperatures regardless of the quality of the compound
I'm probably not against the idea as a way to keep temps in check until the laptop can be cleaned and thermal compound replaced but definitely not instead of and probably not for extended lengths of time.
I should have thought of this before but it's been a while since I was on my laptop, I used to suggest this all the time... If unsure as to whether the exhaust vent is blocked, place the back of your hand 3"-4" away from the vent, if you can feel a hot breeze at that distance, your vent is fairly clear. If you feel just hot air and no breeze, or nothing at that distance, you can pretty much be assured the vent is blocked (or your fan is broke)