4770K vs. 4790K pricing, why so close?

alexb75 · Oct 19, 2014

I am in the market for a good I7 processor for my new build and I am quite baffled as to WHY i7-4770K and i7-4790K CPUs are basically the same price? despite the fact that 4790 is definitely faster and months newer than 4770?

I don't need more than 4770 performance, but at the same price, it doesn't make any sense to buy 4770... then why the price hasn't dropped? Something doesn't add-up!

Karsten75 · Oct 19, 2014

Intel market segmentation as well as supply and demand controls pricing

Drew010 · Oct 19, 2014

It's mostly because the silicon didn't get magically cheaper. They're made of the same silicon.

prit87 · Oct 19, 2014

Actually the I7 4770k is priced higher than the I7 4790k

PCPartPicker part list / Price breakdown by merchant

CPU: Intel Core i7-4770K 3.5GHz Quad-Core Processor ($325.98 @ OutletPC)
Total: $325.98
Prices include shipping, taxes, and discounts when available

PCPartPicker part list / Price breakdown by merchant

CPU: Intel Core i7-4790K 4.0GHz Quad-Core Processor ($322.98 @ SuperBiiz)
Total: $322.98
Prices include shipping, taxes, and discounts when available

alexb75 · Oct 19, 2014

Doesn't matter if the silicone price has not changed but Intel pricing must reflect performance offered and therefor 4770 must be cheaper yet it's priced higher?!

Karsten75 · Oct 19, 2014

don't forget that the prices you see are from retailers who have some flexibility in how they price and whether they want to move inventory or have some other objective. Micro Center regularly gives huge (relative) discount on walk-in purchases of processor and motherboard combos - personally I don't like the motherboards they offer, but the deals are still attractive. THey make it back when you buy a case, RAM and other components.

Karsten75 · Oct 19, 2014

alexb75 :

Ehy do you say "must"?

Look at the Intel website http://ark.intel.com/ that is Intel's definitve description of processors and include recommended retail pricing both for the boxed and bulk processor sales.

You will note that the processor are generally priced to be linear price/performance, with newer lines a tick above the previous lines. What you see in retail will generally not be that price, but that is the retailer's prerogative

When components are priced in that manner, it is often indicative that there is little or no competition. But monopoly pricing is more than I care to explain here.

Also note that if you go to the enthusiast (Haswell-E) lines, the price/performance curve change. Bragging rights on that last 400MHz are gonna cost you!

alexb75 · Oct 20, 2014

I understand but it still doesn't make much sense. Like if it's demand and supply, at the same price WHY someone would pick 4770? So shouldn't demand fall and hence prices?

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4770K vs. 4790K pricing, why so close?

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