Nvidia doesn't support SLI if it involves a PCIe x4 slot, while AMD's Crossfire does.
H97 isn't capable of splitting CPU PCIe lanes across slots, so you'll always have a x16 slot (and usually a x4 from the chipset). Z97 can split the lanes across two slots, x8 + x8.
Hence, SLI is only possible with Z97.
Partial sourcce: http://www.pugetsystems.com/labs/articles/Z97-vs-H97-What-is-the-Difference-562/