Ha. This is probably the 1000th time I've gone over this, but I don't get tired of it.
MSI, Gigabyte, ASUS and EVGA are all great. You have a slim chance of getting a defective card with any of them.
Personally, I went with an EVGA SSC. It came at a stock speed of 1404 MHz, and I was able to overclock it past the 980 benchmarks.
BUT...you will hear a lot of talk about coil whine. When I first got the card, I experienced it (pretty badly), but I was just unaware. Use nVidia Inspector to set your FPS limit to your monitor refresh rate to prevent your FPS from getting up to 2000 FPS during cutscenes, which is what creates coil whine. No issues since then.
I'd personally go with EVGA or Asus...Asus if your more concerned about...