The CPU temperature can be measured in reference at two different points, one is at CPU core itself, this is called T[sub]junction[/sub] at the hottest point. The second reference is T[sub]case[/sub] which is measured at the chip's Integrated Heat Spreader (IHS), basically the cover part nearest the heatsink. Since T[sub]junction[/sub] is measuring from the CPU core itself, this measurement will be higher than the T[sub]case[/sub].
I mentioned this because if the T[sub]case[/sub] limit is 72 degrees, then the T[sub]junction[/sub] cannot possibly be 67 degrees maximum for the i7-4770K. Looking at the
processor datasheet (Table 22), the T[sub]junction[/sub] Max is 105 degrees Celsius, so that is the critical upper limit.
The Mersenne prime tester
Primes95 running in its torture test mode is an easy way to utilize all available CPU cores available capacity. It also runs in a regular window making it easy to watch the Core Temp reports while it is running.
It is not unusual to see T[sub]junction[/sub] temperatures up to around 70-80 degrees on a busy system with stock cooling. Any Haswell processor
when idle should be near to ambient temperature within the case, which is often near 30 degrees in many desktop systems in a room that is near 20-25 degrees Celsius ("room temperature" in most homes/offices in North America/Europe).