Comparing the H100I or any closed loop coolers to a custom cooler, is like comparing a dog to a wet dog in heat. Nasty to even do so.
But more over a custom water cooler is the way to go with just about anything from the i7 1150, 2011, 2011v3 and the AMD 9500 series cpu.
Putting a locsed loop on those sockets is the best way to go.
Simple fact is that some of the mother boards you can get a unit that will cool the boards chip sets and mosfits, plus you can cool the GPUs and memory to even give you a better cooling set up .
the closed loop system`s. are pretty much for lower end cpus, and to make your inside case look some what cool.
It really dont help much with heat. dont get me wrong it does to a point, you might get a temp drop of 1 - 4 deg, with em. if they have good fans on them.
as for a custom water cooling set up, cooling the mother board, cpu, gpu`s and the memory.
you will see a difference in just the temps all around.
you dont need to spend XXXX amount of bucks to get the right set up, start out with a dual rad, cpu block, and build from there. just make sure that when you build your base set up, you get some quick connects, this way you can disconnect lines with out having to drain the unit in hole, or if you feel like you dont want to go that way, then just take your time in draining the unit. start with the cpu block, take it out then tip your PC to the side drain the unit and start from there, with the add on to the set up, dont disconnect the lines from the Rad. if you do remove your rad and cpu block. as one unit. then drain from there. it will safe you insides of the pc from what could be possible damage. then add on from there, add another rad unit and add say mother board block, the gpus dont need much cooling, but only if you are going to over clock, then you can cool the gpus, the main thing that has more heat then anything is the CPU and mother board. the chips on the board dont have fans blowing right on them. so keeping that in mind, cpu block, then mother board blocks. then you can go to gpu`s, hard drivers or ???
when you first go to pick what you want, start with Rads, then CPU block, then move to pump and then line. get the high priced things out of the way to start with. then work on the lower end things like lines, fittings and other.
buy one thing or if you can buy two things at a time and build from there. Sure buy the time the next gen of CPUS and boards come out, you will have to up grade again if you chose to. but you will have the base of the set up done, like pump, cpu block, rads line and other. already so the next round of upgrading wont be so pricey . but as far as closed loops go, i my self i am using the Corsair H100i, and if the fans in the case are set on full speed, i can get my cpu temps down to right around 9c on idel and full loading playing black opps two my temps dont go over 52c. so not to bad and yet not to good. but over all, with closed loops and temps, its best to use a high end thermal compound. this way you can get another 2 - 5 deg drop in temps. just make sure that the cooling fans on the closed loop are better then the ones that come with it. look for more of a HIGHER RMP or higher air flow rate then the factory ones that come with the unit . other then that that all you need to look for : faster fans/ air flow rate and better thermal compound . Artic cool is good, and guild is good for closed loop, just dont go with what came on the closed loop . its ok, for lower end ccpus, but for the AMD 9550 series, it SUCKS. those cpus do give you alot of heat. and i mean alot of heat. i think some place round 150Deg - 200 deg F at times.
so thermal paste is a must have and the good stuff. again i am using the corsair H100i and the AMD 9590, not over clocking, i could if i wanted too, but dont need to. with the set up i am using i could get just under 6ghz. buit dont want to push the board or CPU that high just yet. ill wait for another year or after the warranty is out of date, this way if i screw up the CPU i dont have to hear from AMD< your fault. then i will know its my fault . i burned it up and wont be on down time, with emails and phone calls to amd. to try and hope for RMA.