Cheap low end motherboard, questionable power supply in it, probably even generic ram
Don't know what the price equivalent is but does not seem like that good of a deal.
Looks like they put in certain parts for the selling point (i7 and gtx 970) and then went with the cheapest stuff they could find for everything else, don't even tell you what brand the motherboard is. Probably a reason why some specifics are not included as well as no picture of the inside.