CPU cooler is great for CPU, not as much help for other heat sensitive MB components like voltage regulators. Consider if the case offers locations for additional fans, most aftermarket cases do. It might be cheaper and more effective to up the number of case fans vs. CPU cooler. Or do BOTH.
Glad you ran an experiment with moving the video card. It's nice to see data vs. guesses. Make sure you have at least 8 lanes of PCIe in the new location, some chipsets force MB makers to goto 4 PCIe lanes in second or third slot. The MB manual should tell you. I found one review that says you want to use PCIe slot 2 if possible. Your video card will operate with fewer lanes, but may (or may not) lose from frames. The MB is PCIe gen 2, not 3 so 8X slot is the lowest you'd want to go and 16X slot might actually make a difference.
"This 3-Way CrossFireX and nVidia SLI motherboard offers three PCI Express 2.0 video card slots, whereby either one video card can operate with x16 band-width, or two can operate in x8 mode, or two in x8 mode and one in x4 mode.
A SLI/XFire switch card is not necessary to get the optimal performance for single, CrossFireX or 3-Way CrossFireX operation.
If one like only use one video card on the 970 Extreme4, one should insert the PCI Express video card into the PCIe2 slot, in order to get the fastest x16 bandwidth."
http://www.ocinside.de/go_e.html?http://www.ocinside.de/html/results/mainboard_asrock_970_extreme4.html