Out of the "Big 4", MSI Gaming and Gigabyte G1 rule the roost followed by Asus Strix and EVGA SC at the bottom..... the new SSC is better but I haven't seen a good rear down on it. If ya wanna get a good sense of how cards differ from one another, read the tear down article here.
http://www.bit-tech.net/hardware/graphics/2014/09/19/nvidia-geforce-gtx-970-review/1
How cool they run is oft just different philosophies on how to set up the fan curve..... MSI for example historically tends to go for lower noise .... Gigabyte tends to go for lower temps. In other instances is how they cool the card ..... for example on the EVGA SC 1 of the 3 heatpipes completely missed the GPU so it ran hotter. After first issuing a statememt that they designed it that way on purpose, they went back and redesigned the card and released it as the SSC.
Galaxy, Jetstream and Zotac have some good clocks on their boards but I have no experience to offer how well they hold up. Last EVGA FTW we had only could run at 10% of the way between the reference setting and the factory overclock.