Im deciding between an I5-4690 with a gtx 960 and an I7-4790K Devils canyon with a gtx 750Ti my budget is £800 I'll use it for video rendering and moderate gaming
Go the i7...and increase your budget - don't muck around with 2013/14 gen GPU's - just get a GTX 970 like the MSI Gaming 4G and be done be with it.
Also, build your system with an SSD drive as the primary - you don't need WD Black's or Blues nonsense...technology is well past that. Sandisk Extreme II 120 or 256GB SSD (or Samsun EVO SSD) and WD Green or a 2 TB Seagate Barracuda will be fine for storage.
RAM...Kingston Hyper X or Beast 1833 is fine...and cheap..Rip Jaws will also do the trick.
Stick with quality, don't buy crap... if you want it, you can scrape up the extra 100 pound
Don't worry about planning crossfire or SLI . the 970 will be ample for your needs for a while to come...in fact by the time you consider it, it'll be 3 years later
Mobo...MSI Gaming 3 or 5 with a Z97 or 99 chipset will be fine - good price point too.
PSU...don't skimp...look at the tier list...just be mindful that you only need a tier 1 or even a tier 2 if you're going to overclock or have a heavy wattage system...which this wont be. 450W to 550W PSU will be more than ample.
Case...up to you...no silver bullet...all have pros and cons...google them, find one you like the look of and run with it. will cost you all of 30 pound to replace the stock fans with Corsair SP fans or other silent varieties. no case is dust proof so ignore the advertising that says otherwise.
CPU cooling - if your not going to overclock - EVO 212 will be fine, even at stock high load. EVO wont handle any overclock where you tweak the voltage up though - you'll need a Noctua D14 or 15 for a medium to high OC, an X61 will be fine for a high OC. If you want to maintain a high to ultra, look at custom cooling - there's other brands of course...but the ones I listed above give best trade off for noise/value/temp (though I'm sure others will disagree)
not to be negative, but do you own research, look at the reviews...everyone on here is an expert and they'll spruik their own build and thoughts as the best...hell, I basically just told you to build the same system as me but on a smaller budget. But, I sit here typing this next to my dead silent system and say "hey, I have an awesome system I built myself and it works freekin well, and i'll share that!"