I assume you're aiming for something higher than 1080p @ 60hz? Otherwise, there's no point going SLI 970s, complete overkill.
The question I ask then is whether you're going for a 120/144hz monitor, or whether you're going a higher resolution. If you're going a high resolution then that'll put most the load back on the GPUs, which means an FX (in most cases) will do just fine. If, however, you're getting a 120/144hz monitor and are targeting 100+fps, then that FX starts to become more of an issue IMHO.
I do agree with others though, if this is a new build and you're laying out the money on 2x970s, better to go Intel. If you're upgrading an existing build though and you're only targeting 60fps, I tend to think the FX will do just fine.