MSI is my personal favorite. Great apps (Afterburner, MSI Gaming App, Fan Control, etc.) and very nice looking Twin Frozr V design. I heard that EVGA is also pretty good. I wouldn't recommend Asus though. I used to have a STRIX 970 before upgrading to an MSI 980. ASUS DirectCU II is not any better than Twin Frozr V, and ASUS lacks the user-friendly and easy to use apps that MSI offers.