Have you heard about the bad drivers both AMD and Nvidia put out last month?
Its not just an AMD or Nvidia problem. Both companies have fails. Especially when there is a brand spanking new DirectX version in the works.
I don't believe either company owns the "better experience" banner. Oh sure, there are times when AMD blows it, and the Nvidia fanboys hoot and holler about it. And then Nvidia puts out a bad driver, and the AMD fanboys hoot and holler about it. It goes back and forth.
I have owned more than a few video cards from both companies over the years. And before these companies existed, from many of the companies that pioneered video cards. I have had good and bad experiences with both companies. Now days, when I am ready to upgrade a video card, or ready to build a new computer, I spend a lot of time comparing the two companies cards, prices, memory and drivers. 13 months ago, when I built this box, Nvidia won out. Next year, we are going to have an entirely new line of 14nm and/or 16nm GPU's on the market. We already know that at least some of those are going to have HBMv2 memory on them, just the AMD R9 Fury X has, which goes on sale everywhere in 2 days. I believe that between the smaller node process, plus HBM, plus better designs that both companies have been working on for over 2 years now, that those new GPU's are going to be radically faster than anything we will see this year. Trying to decide who will get my money next year will be interesting.