It looks like they have 3 GPU's that are pretty much the same thing. We've got red and black, green and black, and now a white and black version they are going to call the 970 GTX OC which all seem to have the same build and stats, just different colors and write-ups. Just gotta love that marketing. I guess I'll go with the red considering I like the Asus Maximus mobo lineup so much and will probably stick with that for the foreseeable future.