Best GPU cooler?

SherbetAddict

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What aftermarket GPU cooler (excluding custom watercooling) is generally considered the best?
I am considering a GTX 970 or a R9 390 for a red/black themed build. Having a red/black color scheme would be great.
 
The gtx970 custom air coolers are great eg MSI Gaming - the fans don't even have to turn on at idle (less than 60C). They don't really need water coolers.

R9 390 - similar story -http://www.gamersnexus.net/hwreviews/1984-amd-r9-390-380-benchmark-review/Page-2

But if you wanted to do water cooling the easiest way is with a NZXT Kraken G10 bracket with say a Corsair H80i CPU cooler.
 

SherbetAddict

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Sorry, but I said I didn't need watercoolers.
Which air cooler is generally considered the best?
e.g. Twin Frozr, Winforce 3x, Tri-x