the amount of fans isn't what always determines how good a cooler is, it's about the design. The MSI not only looks good, but it's cooler design is excellent at dissipating heat, along with the Gigabyte G1 Gaming. The sapphire R9 390 is a great card, but it lacks a backplate which it really needs for it's size and weight (the Sapphire is known for PCB warping, though the cooler is relatively strong). Both the MSI and Gigabyte provide backplates, cool just as well, and are less noisy.