.I have my R9 280 (I wish I could find a decent priced 770 ) and I can still play very good at 1080. why upgrade to a super fast 970 or 380? I have no intentions of migrating to the 2k + or 4k monitors anytime soon. I can play any new title with decent fps ...on my 24 inch. Dell monitor. Is there any incentive to move upward to a 970 or 380 ...if I'm still playing at 1080?