As per the title really, Its now practically a year since I bought the major components for my sig rig, and the price of the 970 just doesn't seem to have dropped. I would have thought with the arrival of the 390 the price may drop but the EVGA is still £260+. I was kinda hoping they would have dropped below £200 after a year so I could convince the other half into SLI-ing them to play on the 4k tv ......