The one in the link is the reference card, it's the one that NVIDIA originally created. It's ok but it doesn't have great fans and thermal solutions. The EVGA one is a card which is exactly identical except it has different fans and heatpipes which more efficientally get rid of heat. Plenty of companies have made their own versions with their own fans and heatpipes, and some of the more expensive cards have also been factory overclocked. Some variants come with liquid cooling, some with 3 fans, some with 1, etc. I would go with the EVGA model.