You didn't give enough information... but I MIGHT be able to help you.
I once received a similar error on Windows 7. I had a copy of Windows 7 Home UPGRADE VERSION... and I think I might have bought a new Hard Drive or SSD.. or something like that..
During the install... IF you have the UPGRADE version of Windows it will search and detect a previous install of Windows. If it finds it, the FLAG is set to yes, you have a previous and you can use the UPGRADE VERSION.. If no previous version of Windows is found, then the flag is set to no.. SO.... if you try to use a serial from the upgrade version of Windows it will be rejected.. only the full version serial would activate the copy.
If that is your problem... then all you need to do is install a previous version of Windows first... then start the install with your current version and delete the partition with the old one you temporarily installed...