Dr Debug loops, Internet Flash FAIL, ASRock Z97 Extreme 6 won't start,

Hi,

I just got a ASRock Z97 Extreme6. And because I wish to have it run at it's best and ready for all CPU's, I started by updating the BIOS. So only a small amount of mem, a test CPU (G1820) mouse and keyboard. O, and an internet cable.
I used Internet Flash which seemed like a smart thing to do. But after downloading the BIOS it says something like 'Flash fail' in a textballoon which has an 'OK' button so after reading of course I clicked it. After that it started doing stuff and asked me not to turn of computer, which seems more then logical; one does not mess with the BIOS, one just follows instruction.
At the end the process asked or mentioned a reboot. But it got stuck in loop when it did. After a while I noticed the MoBo was in BIOS B. And because I read somewhere it wasnt possible to update BIOS B I figured that would have been the issue and so... switched it to BIOS A.

This time my keyboard wasn't found by the MoBo/start up so I couldn't enter one of the mentioneed functionkeys (I believe F2,F11,F1). So I bought 2 new keyboards. one with USB, one with PS/2. The last mentioned I used first and hooray, I could continue. Again I went for Internet Flash and above happened to this BIOS as well; flash fail.

So now the only thing I get is Dr. Debug looping with longer periods waiting at: 10, 35, 36, F2, F9. F2, F9, 35, 4F, 35 4F, 35. 4F, and then repeats the serie over and over.

Or with info about what the code means:
10 - PEI Core is started
35 - CPU post-memory initialization. Boot Strap Processor (BSP) selection
36 - CPU post-memory initialization. System Management Mode (SMM) initialization
F2 - Recovery process started
F9 - Recovery capsule is not found
F2 - Recovery process started
F9 - Recovery capsule is not found
35 - CPU post-memory initialization. Boot Strap Processor (BSP) selection
4F - DXE IPL is started
35 - CPU post-memory initialization. Boot Strap Processor (BSP) selection
4F - DXE IPL is started
35 - CPU post-memory initialization. Boot Strap Processor (BSP) selection
4F - DXE IPL is started

When I press reset it sometimes restarts the setup (one in ten or so?), but mostly it just starts with Dr. Debug with the loop sequence at 10, so that's why I mention it as the first code.

Hardware:
System Specs:
Asrock z97 extreme6
Intel Celeron G1820 (+CNPS 10X Extreme cooler)
2x2GB DDR3 (CMV4GX3M2A1333C9) in slots A2 and B2
Zalman ZM360B-APS
BIOS V. 1.xx (can't really remember if it was 1.30/40/60/70, I lean towards 1.70)

Anyone any suggestion how to get this fixed?

I feel a bit fooled by ASRock and it's own 'savest way to update the BIOS'. Seems almost like a NoNo.

Thanks

edit 05/01/16 13:28: info about BIOS clearified, typo's.